Lourdes Hospital’s Year of Excellence Continues with New Recognitions at the NEXT Awards

Our Lady of Lourdes Hospital closed 2025 on a high note as it earned two major recognitions at the MARKETECH APAC’s NEXT Awards 2025, held on November 27 at Shangri-la Fort, BGC, Taguig City.

The hospital’s One Lourdes Inquiry Center brought home the Silver Award for Most Innovative Branding/Re-branding Campaign for its patient-first solution of a unified multi-channel information hub that ensures easier and more efficient calls for inquiries about the hospital’s services and offerings. In addition, Lourdes Hospital’s Health Vault Campaign, featuring Alagang Lourdes Champ EJ Obiena, was also recognized as a Finalist for Most Innovative Content Marketing for its use of storytelling of Obiena’s athletic journey to promote the importance of preventive care.

These recognitions add to the acknowledgments Lourdes Hospital has received this year, alongside those from Newsweek and the Healthcare Asia Awards. As a platform that honors forward-thinking brands and campaigns across the Asia-Pacific region, the NEXT Awards highlight initiatives that place value on meaningful innovation and patient connection. For Lourdes Hospital, this recognition affirms its continued commitment to caring for patients with compassion, clarity, and sincerity—ensuring that every individual and family feels guided, supported, and confident in the care they receive, from their first inquiry to their journey toward better health.